I respect my boundaries, and I insist that others respect them too. - Louise Hay

If you work for yourself or want to in the future, a huge part of creating a business that you absolutely adore is to make sure that it mirrors how you feel on the inside, instead of being a copy of what is already ‘out there’ being done by others. You have to create a business with soul.

Seriously?! Yes, seriously. Because no matter what industry you are in you can inject some of your own personality and values into it and that’s what makes it unique – and why clients will love working with you too.

Here are my essential five B’s to creating and running a soulful business:

Find your BUZZ

THE fundamental part of running a business that you are passionate about is finding your buzz – that thing that makes you want to jump out of bed in the morning. Something that makes you excited and often doesn’t feel like work. If you have no idea what this is, then you can start by thinking about any recurring themes throughout your working life, or that you are drawn to in hobbies. You can also ask your family and friends to tell you what they think your best qualities are – this really does work and may give you an insight into your talents that you hadn’t even thought about before. You could also try some online tests like those available at Strength Finder and 16 Personalities. These give you confirmation of your strengths and may help you figure out how your true direction. Whatever you do, take note of your buzz and create your business with soul to incorporate it.


You are going to have to wear your big girl or big boy pants for this one! Being brave about what YOU want to do in your business can actually be pretty tough, especially if you want to do things differently. Everyone will have an opinion about what you ‘should’ do, why your new business may fail or why you should do it their way – being brave is important if you are going to stand up and follow through on your own plans even when family and friends think it unwise. Surrounding yourself with people who inspire you is a great way to help you stay strong in the face of scepticism. Find mentors and online resources that you can tap into when things are getting tough – they can really be the difference between continuing on your own path or packing in and following the crowd.

BE Yourself

According to Marie Forleo, everyone has a UAP – “Unique Awesomeness Potential”! No matter what industry you work in, there are bound to be other people doing something similar to you. But as there is only one you, your business will take on your individual personality and flavour and be something unique. Use your awesomeness to create a business that really feels right for you and brings you the success you want. People buy from people and if they like you then they will stay and you will start to build a loyal customer base. Think about people like Steve Jobs or Richard Branson – did they listen to everyone else? Absolutely not! They looked at things differently and were brave enough to make changes that reflected how THEY saw the world.

“Always be a first-rate version of yourself, instead of a second-rate version of somebody else.” – Judy Garland



Believe in your business and in yourself and others will start to believe in you too. Your passion for really does come across when you talk about your business; likewise, your apathy comes across too if you are doing something that you really don’t want to do. If you hate what you do your customers will see right through you, and likewise you will almost shine if you love it. Everything is energy and believing in your business is the only way to send out positive vibes about what you are doing and also to keep your motivation going when things are less than ideal. The soul of your business is something intangible but still perceptible by those around you. If you’re not convinced, check out Simon Sinek’s ‘Start with Why’ to see just how powerful belief and vision are in business.

Nurture your BUBBLE

Although you are now well on the way, protecting your business (and you) from those who would wish you to fail is probably the most important part of creating a business with soul. You’ve done all the hard work setting up your business but are seldom taught how to energetically protect it or yourself. The simplest and easiest way to do this is to start every day by visualising a huge bubble of light surrounding you (and your business too if you like). Its purpose is to act as a filter to stop negative energy getting to you whilst still allowing the positive energy of well-meant advice and inspiration to reach you. I know this tip sounds a little woo-woo, but trust me, bad vibes can reverberate around your business and make you doubt yourself so bubble up baby!

“I respect my boundaries, and I expect everyone else to respect them too.” Louise Hay 

Well, that’s it. My Five B’s to help you Create a Business with Soul. If you’re still wondering about it all and need some help then get in touch because that’s what I do… I coach amazing business women around the world and am a proud Desire Map and Fire Starter Sessions Facilitator. You never know, my business with soul could help you find yours…

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